Finnish Sauna Culture: The Secret to True Happiness & Lasting Connections

The Finnish sauna is more than just a hot room—it’s an essential part of Finnish culture, woven into the everyday life of almost every Finn. 

This article is about bringing that authentic Finnish sauna experience into your daily routine—creating a small sanctuary at home where you can escape the demands of work and life, just like the Finns do.

In Finland, you’ll find saunas everywhere, from homes to offices. They are places for relaxation, connecting with loved ones, and embracing a sense of inner peace. 

Saunas are so important that many Finns say, “Behave in the sauna as you would in church,” highlighting the respect and sacredness attached to this tradition. 

Given the limited availability of authentic sauna experiences in New Zealand, we want to show you how to create a genuine Finnish experience right at home, allowing you to feel that same sense of comfort and calm. 

Read on to discover how to make the Finnish sauna an essential part of your journey to relaxation and well-being.

Key Takeaways:

  • Finnish sauna culture plays a vital role in happiness, relaxation, and well-being. Studies have shown that Finland consistently ranks as one of the happiest countries in the world, partly due to the deep cultural importance of saunas. (The Guardian).
  • From traditional wood-heated to smoke saunas, each type offers a unique experience.
  • Understanding sauna etiquette can help you enjoy this powerful tradition to the fullest.

History of the Finnish Sauna

The origin of the Finnish sauna stretches back thousands of years. Originally, saunas were simply heated pits in the ground, used as a refuge from the cold. Over time, these developed into wooden structures, making them places for warmth and health. 

Historically, saunas played a significant role—they were used not only for bathing but also as places where children were born and where the deceased were prepared for burial. The sauna has always been viewed as a space that purifies both body and soul.

Saunas in Daily Finnish Life

Photo by: Shym Saunas

Today, the sauna is an integral part of everyday life in Finland. With over 3 million saunas for a population of 5.5 million, nearly every household has one. Saunas can be found in apartments, countryside cottages, and even some offices. For many Finns, a sauna session marks the perfect end to a long day or week—a chance to unwind, sweat away stress, and reconnect with oneself or with others. Whether alone or in good company, saunas bring about a deep sense of relaxation that Finns cherish.

Why Does the Sauna Make Finns the Happiest?

Saunas play a significant role in making Finland the happiest country in the world, and there are several reasons why this ancient practice contributes to the well-being of its people:

1. A Deep Sense of Relaxation and Stress Relief 

The sauna offers a unique form of relaxation that helps relieve stress and anxiety. When you enter the warm environment, your body releases endorphins—often called “feel-good” hormones—that help relax muscles and alleviate tension. This deep relaxation after a sauna session, known as “saunanjälkeinen,” gives Finns a sense of calm and helps them cope better with daily stressors.

2. A Social Space for Connection 

In Finland, saunas are more than just places to sweat—they serve as both a social hub and a sanctuary for relaxation. Friends, family, and even strangers come together in the sauna to share meaningful conversations, strengthening social bonds and fostering a sense of togetherness. The warm environment promotes relaxation by releasing happy hormones, helping to alleviate tension and relieve stress. This combination of social connection and physical relaxation is what makes saunas a cherished part of Finnish life

3. A Time to Disconnect from the Digital World 

In a world dominated by technology, saunas offer a rare opportunity to disconnect. Phones are left outside, allowing people to be fully present and enjoy the moment. This break from screens and constant notifications gives the mind time to rest, promoting mindfulness and mental well-being. This simplicity and presence contribute significantly to Finns’ happiness.

4. Improved Physical Health 

Regular sauna bathing has many physical health benefits, which in turn contribute to overall happiness. The heat improves blood circulation, relieves muscle pain, and helps detoxify the body through sweating. Many people also find that it helps them sleep better at night, leading to improved mood and energy levels during the day. The combination of these health benefits plays a crucial role in maintaining a positive outlook on life.

5. A Part of Daily Routine and Life Satisfaction 

For most Finns, sauna is part of their routine, just like eating or sleeping. The predictability and comfort of having regular sauna sessions contribute to a stable, satisfying lifestyle. By making time for themselves, Finns find balance in their busy lives, which is a key component of happiness. The ritual of sauna serves as a reminder of the importance of taking care of both mind and body.

6. Connection with Nature 

Traditional Finnish saunas are often located near lakes or forests, and many Finns enjoy alternating between the hot sauna and cold dips in natural waters. This connection with nature, whether by jumping into a cold lake or rolling in the snow, provides a powerful feeling of refreshment and connection to the natural world. Nature is a known source of well-being, and this interaction helps boost mood and energy levels.

7. No Judgment – A Space of Equality 

The sauna is a judgment-free zone where everyone is equal. Regardless of social status, everyone enters the sauna on the same terms, often even without clothing. This lack of pretension creates an environment of equality and acceptance, which positively impacts self-esteem and overall well-being. The sauna is a place where Finns can be themselves, without societal pressures.

Overall, the Finnish sauna contributes to happiness by fostering relaxation, social connection, physical health, and mindfulness. It offers an escape from the demands of modern life, allowing individuals to experience a sense of peace and contentment. The combination of these factors is why sauna culture is deeply ingrained in the lives of Finns and why it plays a vital role in making them some of the happiest people in the world.

Shym Saunas’ Mission: Sharing the Power of Sauna for Health, Connection, and Happiness

At Shym Saunas, our mission is to share the profound benefits of the Finnish sauna culture in New Zealand. We believe that saunas offer more than just a way to unwind—they provide a pathway to better physical health, mental well-being, and deeper connections with family and friends.

Our goal is to bring people closer together, whether it’s through relaxing after a long day, bonding over shared experiences, or simply finding peace in a fast-paced world. 

We want to create spaces where people can disconnect from the pressures of daily life and embrace the simplicity of true relaxation. Just as saunas have been an essential part of Finnish culture for centuries, we hope to make them an essential part of your journey to wellness, happiness, and a balanced life.

Types of Finnish Saunas

Not all saunas are the same, and in Finland, different types offer unique experiences that cater to various tastes:

1. Wood-Fired Sauna

Shym Saunas Wood Fired Saunas – can be purchased in our shop

  • The wood-heated sauna is a Finnish classic, often found in summer cottages.
  • It is heated by burning wood, creating a cozy, authentic atmosphere that many consider quintessential to the Finnish sauna experience.

2. Smoke Sauna (Savusauna)

Smoke sauna – the original Finnish sauna. Photo Credit: Visit Saimaa

  • The smoke sauna, or “savusauna,” is the oldest type of Finnish sauna.
  • It lacks a chimney, allowing smoke to fill the room during the heating process before being aired out. This gives the sauna a distinct, smooth warmth that is deeply cherished by traditionalists.

3. Electric Sauna

Shym Saunas Electric Saunas – Can be purchased in our shop

  • Electric saunas are more modern and typically found in homes and hotels.
  • They provide an easy and convenient option for sauna lovers, making them a popular choice for those who want a sauna experience without the effort of wood-burning.

How to Experience a Finnish Sauna Like a Local

Socialising at Rajaportti. Photograph: Krista Keltanen/The Guardian

If you’re planning to experience Finnish sauna culture for the first time, knowing the proper etiquette is key to fully enjoying it.

1. A Backyard Sauna for an Authentic Experience

For those who want to experience Finnish sauna culture without traveling to Finland, purchasing a backyard sauna is a fantastic option. A backyard sauna can give you the freedom to enjoy the benefits of sauna bathing whenever you like, in the privacy and comfort of your own space. Many modern backyard saunas are designed to replicate the traditional Finnish experience, including wood-heated or electric options that deliver the authentic heat and steam that characterize a Finnish sauna.

Shym Saunas Western Red Cedar Sauna – fits 2-4 happy people

Installing a backyard sauna allows you to embrace the core values of Finnish sauna culture—relaxation, well-being, and connection with family and friends. Imagine stepping into your own sauna after a long day, throwing water onto hot stones to create soothing steam, and enjoying the deep sense of calm that follows. It’s the perfect way to unwind and embrace the Finnish way of life.

2. Essential Etiquette to Know

What to Wear (or Not Wear) in a Sauna

In Finland, saunas are traditionally enjoyed in the nude. This is not viewed as awkward or inappropriate but rather as a natural part of the experience. 

If you’re shy, it’s perfectly acceptable to wrap a towel around yourself. In public saunas, particularly mixed-gender ones, swimsuits may be required. 

Always check the rules before entering, and remember to bring a towel to sit on for hygiene. Here’s a comprehensive guide on what to wear in a sauna.

Preparing for Your Sauna Session

  • Before entering a sauna, it is customary to take a shower to cleanse your skin. 
  • Ideally, drink at least 32 ounces to 1 liter of water before entering the sauna.
  • Once inside, place a small towel on the bench to sit on, and choose your spot—higher benches are hotter, while lower benches are cooler. 
  • The sauna is a place for relaxation, so take your time and don’t rush.

3. The Ritual of ‘Löyly’

Photo Credit: VOICES

The word “löyly” refers to the steam created by throwing water onto the hot stones of the sauna stove. Löyly is considered the spirit of the sauna, and the amount of water thrown affects the temperature and humidity inside. This ritual is central to the sauna experience, creating a soothing, enveloping warmth that helps you relax and sweat out impurities.

The Benefits of Sauna: Physical, Mental, and Social

Health Benefits of Sauna Bathing

Regular sauna bathing is believed to have numerous health benefits. It helps improve blood circulation, relieve muscle tension, and reduce stress. An old Finnish proverb says, “If tar, vodka, or the sauna won’t help, the disease is fatal,” emphasizing the sauna’s place in Finnish health culture. 

While science may not back every claim, most people feel revitalized after a good sauna session, which speaks volumes about its impact on well-being.

Sauna as a Social Connector

Saunas aren’t just about physical health—they’re also about making connections. In Finland, it’s common to share a sauna with friends, family, or even business partners. The relaxed environment encourages open conversations and helps strengthen bonds. Whether you’re catching up with old friends or meeting someone new, the sauna is a place where everyone is equal, stripped of their daily roles and stresses.

Seasonal Sauna Traditions

Sauna in the Finnish Holidays

Sauna traditions are closely tied to Finnish holidays. During Christmas and midsummer celebrations, many Finns make time for sauna sessions to mark these special occasions. The Christmas sauna, for example, is a ritual that helps transition from the busy workweek into a more relaxed holiday mindset.

Cold Plunges and Ice Swimming

Photograph: Krista Keltanen/The Guardian

For many Finns, the ultimate sauna experience includes alternating between the heat of the sauna and the cold of an icy lake or a roll in the snow. This hot-cold cycle is believed to boost the immune system, improve mood, and increase energy levels. It might seem intimidating at first, but the invigorating rush after a cold plunge is well worth it.

Unique and Unusual Sauna Experiences in Finland

Public and Community Saunas

Public saunas were once on the decline but have made a resurgence in recent years. Saunas like Rajaportti, the oldest public sauna in Finland, offer a community experience where people of all ages come together to relax, socialize, and enjoy the benefits of sauna culture.

Saunas in Unusual Places

Finns love saunas so much that they’ve built them in all sorts of unusual places—inside barrels, on floating docks, and even on a Ferris wheel. One of the more famous examples is the sauna in Helsinki’s SkySauna, where you can enjoy stunning views while you sweat.

The Concept of ‘Saunanjälkeinen’

“Saunanjälkeinen” describes the post-sauna glow—a deep sense of relaxation that Finns cherish. After leaving the sauna, it’s customary to take it slow, avoid any stressful activities, and just savor this peaceful state of mind.

Lesser-Known Aspects of Finnish Sauna Culture

While much of Finnish sauna culture has been widely discussed, there are some lesser-known but equally fascinating traditions and practices that make saunas an even richer cultural experience:

1. Sauna Diplomacy

Saunas in Finland aren’t just for personal relaxation; they’re also used in business and politics.

“Sauna diplomacy” is a common practice where significant negotiations or agreements are made in the relaxed and informal setting of a sauna. Finnish leaders have used sauna sessions to break the ice and foster better communication with their counterparts, showing how deeply ingrained the sauna is in their social culture.

2. Sauna Competitions

The Finns are so passionate about saunas that they held a “World Sauna Championship” in Heinola, Finland, until 2010. 

3. The Sauna Elf Myth

In Finnish folklore, there is a belief in the “saunatonttu” or sauna elf, a guardian spirit that protects the sauna. The sauna elf is said to bring good fortune to those who treat the sauna with respect, further underscoring the sacred nature of the space.

4. Saunas in Winter Celebrations

During Finland’s harsh winter months, sauna sessions are often combined with rolling in the snow or dipping in icy waters—a practice known as “avantouinti.” This combination is especially popular during Christmas, with many families celebrating with a Christmas sauna. The sharp contrast between hot and cold is believed to boost circulation, invigorate the spirit, and strengthen the immune system. 

Read about How to Maximise the Sauna Cold Plunge Routine

5. Community Saunas as Social Hubs

Historically, public saunas were among the few places where the whole community gathered, creating a strong sense of community spirit. In small villages, community saunas were also where people shared stories, bonded, and even gossiped. The communal nature of saunas made them places where news and traditions were passed down through generations.

6. Saunas on Wheels and Floating Saunas

Finland is known for its innovative and quirky sauna experiences, including saunas on wheels and floating saunas. Saunas on buses or boats are particularly popular during festivals or in summer towns where people can combine sauna sessions with road trips or boat rides on the lakes. These mobile saunas reflect the Finns’ deep love for this cultural practice, regardless of location.

7. Sauna Hats

You may see Finns wearing special felt hats inside the sauna—these sauna hats are not a fashion statement but a practical tool to protect the head from excessive heat. The hat helps regulate the body temperature, allowing one to stay in the sauna longer without feeling overheated, enhancing the sauna experience even further.

These lesser-known aspects of Finnish sauna culture illustrate how integral and cherished saunas are to Finnish life. From folklore and winter rituals to mobile saunas, each unique practice contributes to the rich tapestry of traditions that surround the Finnish sauna experience.

Tips for First-Time Sauna-Goers

Overcoming Sauna Anxiety

For many first-timers, the idea of sitting in a hot room, especially while nude, can be intimidating. It’s important to remember that the sauna is a judgment-free space. Finns see it as a place of equality, where everyone can relax without worrying about appearances. If you’re unsure, follow your host’s lead, and do whatever makes you comfortable.

Making the Most of Your Sauna Visit

To make the most of your sauna experience, listen to your body. Start with short sessions of 5-10 minutes, and take breaks to cool down. Drink plenty of water to stay hydrated, and don’t feel pressured to endure extreme heat—saunas are meant to be enjoyable!

Sauna Culture and Availability in New Zealand

While sauna culture may not be as ingrained in New Zealand as it is in Finland, there has been a noticeable increase in interest and availability of sauna experiences across the country. Many recreational centers across New Zealand, such as those in Wellington, Auckland, and Christchurch, now feature saunas as a part of their wellness offerings. Public facilities like community pools often have a sauna available, catering to those who wish to experience the benefits of a sauna without installing one at home.

In recent years, more New Zealanders have started to incorporate saunas into their lifestyles. A few people have even built wooden or electric saunas at home, though it’s still considered a rare luxury rather than a cultural necessity. Some individuals prefer the authenticity of a wood-heated sauna, which closely mirrors the traditional Finnish experience, while others opt for electric saunas for their convenience.

However, sauna use in New Zealand does differ slightly from its Nordic counterpart. In public saunas, there are typically stricter rules, such as prohibiting people from pouring water on the rocks, to maintain safety standards—especially as many users may not be familiar with proper sauna etiquette. Additionally, age restrictions are often in place, preventing individuals under 16 from using the sauna alone, mainly due to safety concerns.

Wrapping Up

Ready to bring the authentic Finnish sauna experience into your own backyard? Shym Saunas offers a range of high-quality, beautifully designed saunas to fit your lifestyle—whether you prefer the traditional wood-fired warmth or the convenience of an electric sauna. Explore our collection today and take the first step towards better health, deeper connections, and true relaxation. Visit Shym Saunas or schedule a consultation with us to learn more

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